Malcolm Frank of Cognizant and William Taylor of Fast Company gave complimentary key notes at the Olin Innovation Lab #6 last evening; both touched on changes they see happening in the workplace today; I concatenate and summarize them here.
- Growing Ideas. Organizations are beginning to understand they need to invest in and cultivate the “ideas” in their workplace as a routine part of their work; ideas are to be managed with different methods than the industrial processes that allow you to make stuff. In part, you have to involve staff in the creative thinking that fuels the strategic direction of the organization—things like “ideation” platforms and “idea stock markets” are de rigeur.
- The Hive Mind. Organizations need to encourage and capture ideas from whatever direction they come, from any individual in the team, from partners, from customers. They’re entering into new relationships with staff and customers and other partners to find these ideas—an example is “prosumer” relationships, where customers actually help you design your services (as in helping you build an app). In part this puts a kind of network of minds at the service of the organization where before there was a limited hierarchy of thought.
- Email RIP? The way we interact with information at work needs to come to feel like our interaction with information outside of work. As Frank says, “Monday morning needs to feel like Sunday night.” That is, we need to be mobile, engaged, interactive, inventing ways to do things, and choosing our content streams at work, just as we do at home. Old enterprise apps like Email and LMS are insufficient.
- Removing the Place from Work. Virtualization of the organization will continue: because you don’t need to be in the same space to collaborate, workplaces will continue to increasingly allow for mobility, outsourced jobs, work-from-home; these things allow you to draw from a bigger pool of workers working in different places. And there’s less overhead.
- The New “IT Stack.” The changes above are built on a new, four-part constellation of IT tools and ideas, or “IT Stack:” mobility, social tools, analytics, and the cloud. Organizations will begin to build on these tools to engage their customers, organize their staff, manage their innovation, allow the virtualization of their organization.
- It’s About People. Changes to move in the directions above require IT innovation linked with cultural change, and lots of attention to the people and the relationships; idea stock markets will flop, for example, as tools to let people think together, if people don’t want or understand how to think together.
- It’s About Millennials. This change can be seen as a shift from a Baby Boomer management mentality–of genius at the top and heavy control, epitomized by Steve Jobs–to a millennial model of collaboration, entrepreneurism, risk-taking, sharing, experimentation, exemplified by start-up cultures.
- It’s About How Work Should Feel. All of the above implies that attention will need to be paid to the culture of the workplace, to the way staff minds are engaged, to the “feeling” of working well together—workplaces that engage their staff in the design of their work will be more successful.
- Radical is the New Normal. In the traditional economy, everyone was basically equally competent, and the way you distinguished yourself was in some incremental process improvement that gave you an operational advantage. In the new world, the successful model is to rethink the business model; your competitors will be changing the rules of the game as quickly as they can. In that context being operationally competent and seeking incremental improvements won’t distinguish you but will lead to failure. You have to radically change the way you do things–regularly–just to be in the business.